Wed, Jun 24, 2009 9:00am PST / Noon EST
Beyond AdWords & eMails - Guerrilla Marketing for SaaS Lead Generation

One sure way to shorten the sales cycles is to feed better-qualified leads into the top of the funnel. Some of the most cost-effective ways of generating those leads also serve the dual purpose of demonstrating the expertise that business application users are looking for from their vendors. The best-marketed SaaS providers are folding "guerrilla" tactics into their mix and improving their per-customer acquisition cost by attracting prospects and tracking contacts.

Ken Boasso of Keychain Logic, an expert in accelerating SaaS revenue generation, leads a discussion covering topics including:

• Leveraging application expertise into marketing expertise: How what you know about your application attracts customers to you
• Using other brands & marketing efforts to differentiate: How your competitors' strengths can be used to your market advantage
• Influencing natural search results & directing in-bound traffic: How to promote your expertise & brand by using other people's money (and services)
• Capturing and nurturing leads until they are "buy-ready": How to keep track of targets who become leads who become suspects who become prospects who become...

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WEBINAR INFORMATION

Date & Time
Wed, Jun 24, 2009 9:00am PST / Noon EST

Speaker
Ken Boasso
Managing Director, Keychain Logic

Moderator
Christina Del Villar
Director of Marketing, OpSource