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OptiNews | April 2006
In This Issue
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Welcome
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OpSource SaaS Summit 2006 Summary
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Market2Lead Powered Demand Generation
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OpSource is proud to be a sponsor of the SIIA Software Strategy Summit
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OpSource SaaS Incubator Proves Fertile Ground for Growing Small Companies' On-Demand Businesses
SaaS News Headlines
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ZD Net: Software as Service Blog, by Phil Wainewright
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Vnunet.com: Demand ramps up for software as a service, by Robert Jaques
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InfoWorld: Software as a Service: The next big thing, by Eric Knorr
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Utility Computing: As SaaS grows, partner portfolios pay off, by Jeffrey Kaplan, THINKStrategies
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Redmond Channel Partner: Get Ready for Software as a Service, by Rich Freeman
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Computerworld special report: Executive Briefing: Software as a Service
SaaS Events
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Ziff Davis eSeminar: Accelerating your SaaS Business, sponsored by Opsource
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April 4-5, 2006 - Software 2006, Santa Clara Convention Center, Santa Clara, CA
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April 6, 2006 - Salesforce.com Success On-Demand Tour, Austin, TX
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April 11-12, 2006 - SLAM 2006, Chicago, IL
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April 18, 2006 - Salesforce.com Success On-Demand Tour, Raleigh, NC
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May 15-16, 2006 - SIIA Software Strategy Summit, San Francisco, CA
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May 22-25, 2006 - MVNO Summit 2006, Las Vegas, NV
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October 17-18, 2006 - Software Business 2006, Denver, CO
Welcome to OpSource's latest online newsletter. In each issue, our expert advice and analysis will help you stay on top of the latest developments in this rapidly evolving industry, including relevant articles, headlines and events all related to SaaS.
Thank you for your continued interest in OpSource.
OpSource SaaS Summit Summary
Thanks to everyone who participated and making the OpSource SaaS Summit 2006 a resounding success!  We have made most of the presentations, panel discussions available to you on video, along with the accompanying powerpoint presentations. Be sure to visit:
[ https://opsource.net/saas/summit2006/summary/ ]
Market2Lead Powered Demand Generation 
Many new software products are launched each year that promise to revolutionize an industry. In truth, most of them fall far short of expectations. One exception to the trend is the new offering from Market2Lead, Inc., which promises and delivers 'world class' marketing capabilities for any size account.
Built from the ground up on the Software-as-a-Service (SaaS) model, this native multi-tenant application takes advantage of OpSource's proven security, scalability, and reliability to provide complete integrated marketing capabilities that previously were only available with major, costly enterprise implementations:
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 This chart, reproduced from a recently completed study between Market2Lead, Inc. and a major Enterprise account illustrates the doubling of marketing responses without any changes in creative content or soft offers.
Large enterprise organizations spend significant capital and resources to design and implement these capabilities. Market2Lead helps democratize 'world class' marketing. With their SaaS solution, there are no capital requirements, and M2L’s easy-to-use templated approach minimizes the resources your firm needs to provide to obtain stellar marketing results. By leveraging this approach in conjunction with the SaaS model, you can be up, running, and proficient in just a week.
Visit their website to learn more, or request a demonstration.
http://www.market2lead.com
phone: (408) 907-2821 x715
email:
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Quality Customer Data
- Progressive Profiling
- Intelligent Profiling
- Configurable Data Capture and Data quality standards
- Advanced scripting works in call centers or digital response pages
Advanced Outbound Marketing
- Advanced list segmentation
- Full program automation
- Nurture campaigns to develop leads
- Integrated email blasting
- Full privacy compliance
CRM Integration
- Fully automated lead scoring
- De-duplication of leads prior to CRM publishing
- Direct integration to Salesforce.com (other CRM systems coming soon)
- Updates in the CRM system are reflected back in the marketing database
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OpSource is proud to be a sponsor of SIIA Software Strategy Summit. To continue the discussion on how you can benefit from Software as a Service, we encourage you to join us at this upcoming event:
Software & Information Industry Association's (SIIA) Software Strategy Summit, May 15-16, San Francisco, CA.
Geoffrey Moore, Ann Winblad, Tien Tzuo and other industry influencers headline the Software & Information Industry Association’s Software Strategy Summit, where you’ll learn how to leverage changes in the industry brought on by SaaS, Open Source, Offshoring, and Security.
Save $400 with Early-Bird registration by April 16.
Visit http://siia.net/s3.asp
We look forward to seeing you there!
 OpSource SaaS Incubator Proves Fertile Ground for Growing Small Companies' On-Demand Businesses
No-cost program continues to grow, providing software start-ups with risk-free way to enter the SaaS world
Learn More: https://opsource.net/news/press/060321.shtml
SaaS News Headlines
 ZD Net
March 27, 2006: Software as Service Blog
http://blogs.zdnet.com/SAAS/
by Phil Wainewright
Vnunet.com
March 22, 2006: Demand ramps up for software as a service: Partnering activity and system maturity boost delivery model
http://www.vnunet.com/vnunet/news/2152445/demand-software-service-ramping
by Robert Jaques
Infoworld
March 20, 2006: Software as a Service: The next big thing
Applications are evolving in a Web ecosystem. Will enterprises one day get their key applications through the Web?
http://www.infoworld.com/article/06/03/20/76103_12FEsaas_1.html?s=feature
by Eric Knorr
 Utility Computing
March 6, 2006: As SaaS grows, partner portfolios pay off.
http://utilitycomputing.itworld.com/4589/060306saasecosystems/page_1.html
by Jeffrey Kaplan, THINKStrategies
 Redmond Channel Partner
March 1, 2006: Get Ready for Software as a Service
http://www.rcpmag.com/features/article.aspx?editorialsid=559
by Rich Freeman
Computerworld Special Report
January 9, 2006: Executive Briefing: Software as a Service
http://www.computerworld.com/managementtopics/outsourcing/story/0,10801,107527,00.html
SaaS Events
Ziff Davis eSeminar sponsored by Opsource
 Accelerating your SaaS Business
Featured speakers: Treb Ryan, CEO - Opsource, Amy Konary, Program Director, Software Pricing, Licensing, and Delivery - IDC
Moderator: Frank Derfler, VP, Market Experts Group - Ziff Davis Media
The recorded presentation is currently available at:
http://www.eseminarslive.com/article2/0,2144,1925236,00.asp
 April 4-5, 2006
Software 2006
Santa Clara Convention Center
Santa Clara, CA
Booth #106
Event Info: http://www.sandhill.com/conferences/sw2006.php
April 6, 2006
Salesforce.com Success On-Demand Tour
Austin, TX
Event Info: salesforce.com/crm-success-tour/citytours.jsp?
ct_session=x0&ct_tab=agenda&eid=701300000003Pw2
April 11-12, 2006
 SLAM 2006
Lincolnshire Marriott Resort
Chicago, IL
Booth #201
Event Info: http://www.softwarebusinessonline.com/slam_conf2006_index.htm
April 18, 2006
Salesforce.com Success On-Demand Tour
Raleigh, NC
Event Info: www.salesforce.com/crm-success-tour/citytours.jsp?
ct_session=x0&ct_tab=agenda&eid=701300000003Pw2
May 15-16, 2006
SIIA Software Strategy Summit
Westin St. Francis
San Francisco, CA
Event Info: http://siia.net/s3/2006/default.asp
May 22-25, 2006
 2006 MVNO Summit
The Venetian Resort Hotel & Casino
Las Vegas, NV
Event Info: http://www.iqpc.com/cgi-bin/templates/genevent.html?topic=586&event=9664
October 17-18, 2006
 Software Business 2006
Hyatt Regency Tech Center
Denver, CO
For more information visit:
http://www.softwarebusinessonline.com/sb_conf2006_index.htm, or call 800-803-9488.
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