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| Volume 6, June 2008 |
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Search and Social Media Marketing - Making Sense for SaaS
Rajiv Parikh, CEO, Position2
You've built your on-demand solution and put it out their for the world. Now learn how to get more from your marketing dollars. The founder of a successful search and social media marketing firm discusses the importance of online marketing efforts and gives an overview of Search Engine Optimization (SEO), Pay-per-Click (PPC), and Social Media Marketing, including where those efforts pay off and how to use them.
SaaS Pricing for Prosperity (Pre-recorded Webinar)
Jim Geisman, President, MarketShare and Alan Spencer, DIrector OpSource Billing
The most popular OpSource Best Practices Webinar to date is now available online for you to view at your convenience. Product pricing plays a critical role in maximizing the revenue stream for SaaS and Web businesses. Topics covered include pricing principles that work; how to balance pricing for entry-level products, granularity, and steps between packages; pricing very large deals; assessing pricing success; and how OpSource Billing can make life with a mult-tiered pricing structure easier.
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Enterprise 2.0 To Become a $4.6 Billion Industry by 2013
Source: Sarah Perez, ReadWriteWeb
Drawing from the Forrester Research report predicting a dramatic rise in enterprise spending on social networking tools, mashups, RSS, wikis, and other Web 2.0 technologies, this article includes explanations and analysis illustrated through charts and graphs. The conclusion? SaaS is here to stay.
SaaS Grows Up (and busts out of the Silo)
Treb Ryan, CEO, OpSource
In part one of the 'Silo-busting' series, Treb agrees with Forrester that Integration is the #1 stumbling block to SaaS implementation and growth, particularly for the Enterprise, and talks about the three areas of growth that will open up for SaaS companies that use web services to integrate.
Silo Busting 2 - Beyond Google Maps
Treb Ryan, CEO, OpSource
Part two of the 'Silo-busting' series sees Treb discuss the first area of growth outlined in Part 1. Tune in next month for the next installation - Silo Busting 3 - Web Services for Enterprise Integration.
Gartner Announces the Top 10 Disruptive Technologies for the Next Four Years
Source: The Business of IT
It's no surprise words like 'cloud' and 'virtualization' showed up near the top of the list in the Top 10 Disruptive Technologies recently announced by The Gartner Group. Check out the list and see if you agree.
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OpSource is sponsoring several upcoming events - come visit us!
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The New California 100
June 17, 2008
Mondavi Center for the Performing Arts, Davis, CA
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OpSource President's Lunch, with Ray Solnik and Special Guest Jeff Kaplan
June 17, 2008
Top of the Hub, Boston, MA
*This event is FULL. email to be added to the waiting list
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Softletter's SaaS University: Sales, Marketing, Infrastructure and Finance*
June 18-19, Boston, MA
Speaking:Ray Solnik, President & COO, Thursday, 6/19, 2:00pm, "SaaS Marketing Models and Strategies: What Tactics and Approaches are Most Effective"
*Save $100 with the code OPSOURCE100
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Webinar: Web Operations Replaces Managed Hosting - What You Should Expect from Your Provider
June 18, 9am PDT
Speaking:Treb Ryan, CEO, OpSource
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Structure 08
June 25, 2008
Mission Bay Conference Center, San Francisco, CA
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Webinar: You're in the SaaS Game - Now How Do You Scale Your On-Demand Business?
Special Guest: Jason Blessing, Group VP and GM, SMB, Taleo
June 25, 9am PDT
Speaking: Dave McKenzie, Director, Business Consulting, OpSource
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Welcome to the SaaS Showcase - a place for you to see what other successful on-demand companies are doing, glean best practices, acquire partners and more.
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eXpresso is a SaaS solution that has embraced the fact that the nature of work has changed to include more remote workers, closer relationships with partners and a greater need for "outside the four walls" collaboration. This award winning service brings instant file control and sharing across enterprises and across cloud computing platforms.
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OpSource Customers in the News:
Adobe Launches Online Office Suite and New Flash-Enabled Acrobat 9 (ReadWriteWeb) - Take a comprehensive look at the product features of the newly launched Acrobat.com, with Web operations powered by OpSource.
SDTimes 100: 2008 (SDTimes) - SDTimes announces their list of the top 100 software companies. In their words "It was all about collaboration: social modeling, adaptive service-level agreements, dynamic service creation and everything—yes, everything—on the Web." No wonder OpSource customers were on the list - congratulations to Serena, Adobe, MuleSource and everyone else who made the cut!
Redbrick Health Chooses Blink Logic's SaaS to Serve Customers Better (TMCnet) - Redbrick chooses OpSource customer Blink Logic for their highly intuitive UI, to "expand their healthcare service programs and create true customer ownership in health"
Will Google Fancy Panorama BI Cloud? (eWEEK) - With a strong SaaS Business Intelligence offering, eWEEK speculates on Google's interest in acquiring OpSource customer Panorama.
Study: Managed Services Market to Crack $66 Billion by 2012 (NetworkWorld)
SaaS Benefits Beginning to Outweigh Risks for Some (Computerworld)
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We welcome your feedback and if you have suggestions for future newsletter issues, please send them to .
OpSource delivers Web applications and software as a service for on-demand companies, with hundreds of applications,
millions of users and billions of transactions supported daily. For more information, please visit opsource.net.
OpSource, Inc.
5201 Great America Parkway, Suite 120
Santa Clara, CA 95054
408-567-2000 (US) | 800-664-9973 (US) | +353 1 661 9979 (EMEA)
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