Volume 10, October 2008

 

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Feature Article by Position2
Search & Social Media - Making Sense for SaaS
Author: Rajiv Parikh, CEO, Position2
The founder of a successful search and social media marketing firm discusses the importance of marketing your on-demand solution with online marketing. He gives an overview of Search Engine Optimization (SEO), Pay-per-Click (PPC), and Social Media Marketing, including where those efforts pay off and how to use them.

OpSource webinar featuring Position2
10/22/08 - 9:00am PDT
Using SaaS to Market SaaS: Powering Social Media to Drive Leads

> Best Practices > Upcoming Events & Webinars > SaaS Showcase > News & Opinions
> Industry Trends > Pre-Recorded Webinars > OpSource News > Resources

SaaS Integration
Source: ScribeMedia.org
Video of SIIA On-Demand Europe panel featuring Richard Dym, CMO, OpSource, Jeff Miller, VP Strategy, Cast Iron Systems, and others. Moderated by Bill McNee of Saugatuck, this panel discusses how various vendors are addressing data and multi-service integration issues; some of the new tools and techniques for overcoming these issues; and how these issues will be addressed in the future. WEBINAR TOMORROW: Register Now for 'Selling SaaS to Corporate IT: Integrate or Fail' - an OpSource Webinar Featuring Cast Iron Systems, Tomorrow, 10/9/08, 9:00am PDT

What SaaS Can Teach Us About Customer Service
Author: Archie Black; Source: ZDNet
SaaS is not only Software, but Service as well. The shift from the up-front sunk cost of on-premise software to the subscription basis of SaaS where customers can easily opt-out puts an onus on vendors to keep customers happy on an on-going basis. The author recognizes this and shares a list of 9 customer service 'best practices' he's put together based on his experience at a SaaS company with a 93% customer satisfaction rating.

Cloud Computing Bill of Rights
Author: Sam Johnston; Source: WebSphere Journal
A community consensus maintained document designed to protect the interests of cloud computing users, this 'document' lays out the rights in the areas of auditing, billing, backups, data, interfaces, legal, location, security, service, and standards. See also: Cloud Computing Bill of Rights (0.1);
Cloud Computing Bill of Rights (0.2)

The Industry According to Benioff
Author: Lauren McKay; Source: DestinationCRM
At the Gartner Web Innovation Summit 08, Marc Benioff weighs in on the evolving Web / SaaS landscape, Salesforce's move to the platform, and his definition of success (and it's not measured in dollars and cents).

Will the Downturn Accelerate Cloud Computing?
Author: Tom Sullivan; Source: InfoWorld
Find out what the experts think in this article. Includes opinions from Gartner fellow and vice president, Ken McGee; managing director of THINKstrategies, Jeff Kaplan; IDC director of SaaS and on-demand research, Robert Mahowald; and many others.

SaaS and the Downturn
Author: Phil Wainewright; Source: ZDNet
Well known industry analyst gives his perspective on where things are headed with the SaaS industry in light of the current state of economic affairs.

Capitalizing on the Cloud
Author: M.R. Rangaswami; Source: Sandhill.com
The co-founder of Sand Hill Group, named to the Forbes 'Midas 100 List' as one of the most influential investors in technology, discusses the four issues he believes technology vendors must resolve to make cloud computing a viable solution for enterprise-class customers. And in the end, the enterprise is where the cloud must go for ultimate success.

Collaboration via SaaS in a Time of Financial Crisis
Author: Clint Boulton; Source: eWeek.com
More good news for the industry in these tough times; this article primarily focuses on web conferencing, but notes the potential benefit to all on-demand collaboration tools - blogs, wikis, and social-networking too.

OpSource is sponsoring several upcoming events - come visit us!

Webinar - Selling SaaS to Corp IT: Integrate or Fail
October 9
Speaking: Chandar Pattabhiram, VP Product Marketing, Cast Iron Systems and Don Green, SVP Product Management, OpSource

Softletter's SaaS University
October 14 - 16
San Mateo, CA

Speaking: Richard Dym, CMO, OpSource; Thursday, October 16, 2:00pm - 2:45pm - SaaS Marketing Models & Strategies: What Tactics & Approaches are Most Effective?

Webinar - Using SaaS to Market SaaS: Powering Social Media to Drive Leads
October 22

Speaking: Rajiv Parikh, CEO, Position2

 

Dreamforce 08 - Booth #616
November 2 - 5

Moscone Center, San Francisco, CA

 

SIIA On-Demand
November 17 - 19

San Jose Marriott, San Jose, CA

 

 

Sneak Peek! The State of SaaS: Softletter's 2008 SaaS Survey

Close the Door on Cybercrime: Securing SaaS Data

Business Intelligence is Not an Oxymoron: Smart SaaS Companies Sell More (PDFs Only)

Oracle® Database Now Available as Standard Component of OpSource's Web Operations Solution for SaaS and Web Companies

Blink Logic Selects OpSource to Bring Business Intelligence to the Cloud

OpSource Empowers L7 Performance Management to Deliver End-to-End Business Management System in Real-Time

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Welcome to the new SaaS Showcase - a place for you to see what other successful on-demand companies are doing, glean best practices, acquire partners and more.

 
Vitrium

Based in Vancouver, Vitrium Systems is the leading name in smart PDF technology.  Docmetrics – Vitrium’s innovative SaaS application – makes it easy for companies to generate high-quality sales leads and maximize ROI from their PDF-based content. Go to: www.docmetrics.com

OpSource Customers In the News:

BT Bundles Up SaaS for SMBs (ZDNet) - Phil Wainewright explains how BT is the first major telecom provider with a serious SaaS package for SMBs; OpSource customer Ribbit - recently acquired by BT - is discussed as a key part of the BT SaaS strategy.

Oco Adds Senior Staff to Go-to-Market Team
(Wall Street Journal, Market Watch)
- The addition of staff to OpSource customer Oco reflects growth of business and increased use of BI applications.

Calypso SaaS Offers Rapid Expansion into New Business Areas (SaaS Network Architect)
- Find out what Calypso's new offering is all about.

Other Industry News:

Cracks in the Cloud, but the Sky Ain't Falling (The Wisdom of Clouds)

Who were you in 2001? Check Google's old index (CNET)

Twitter for the Enterprise? Ask Socialcast (ASPnews.com)

We welcome your feedback and if you have suggestions for future newsletter issues, please send them to .

OpSource™ provides a complete Web operations solution for the delivery of software-as-a-service, with hundreds of applications, millions of users and billions of transactions supported daily. For more information, please visit opsource.net.

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