|
The Role of the Channel in SaaS Customer Retention
Author: Mikael Blaisdell; Source: Customerium.com
When 80% of SaaS customers never meet anyone from the vendor in person, what is the effect on the longevity of customer relationships? Features and functionality are not long-term competitive advantages; they are too easily and quickly duplicated. SaaS is about selling a relationship over time, and the greater the involvement with the customer, the more that customer relationship is likely to continue. Partners can help with customer retention - find out how.
Sign of the Times: The Going-Out-of-Business Guarantee
Author: Elise Ackerman; Source: SiliconBeat, SJ Mercury News
A survey by Saugatuck Technologies, shows that companies 'considering subscribing to new software packages are now as concerned with business viability, business continuity and disaster recovery as they once were with functionality and security.' OpSource has been offering the 'SaaS escrow' for years but firms - including OpSource customers trying to sell to the enterprise - are now starting to see the value of using a partner who will run their applications for them should they go out of business.
Microsoft's View of Customer Preference for Computing Choices is Right On
Author: Jeff Kaplan; Source: Seeking Alpha
Well known consultant and SaaS industry analyst Jeff Kaplan discusses his vision of the future as that of hybrid environments (a combination of on-demand and on-premise software), and backs up his predictions with evidence from panelists and keynotes at SaaS Summit 2009.
What's More Cost Effective, Piecing a SaaS Stack Together or Using a PaaS?
Author: Sinclair Schuller; Source: SaaS Blogs
Sinclair Schuller, CEO of Apprenda, makes a convincing case for using a PaaS rather than building your own infratstructure solution; an exploration of build vs. buy costs.
Practical Advice on SaaS Marketing: Relationships Matter
Author: Peter Cohen, Source: SaaS Strategy Advisors blog
Take a look at some of the unique relationship-building challenges of SaaS marketing and strategies for overcoming them.
|