Webinar Information Request
Event date: Wednesday, June 24, 2009 9:00am PST / Noon EST
Event title: Beyond AdWords & eMails - Guerrilla Marketing for SaaS Lead Generation
Description: One sure way to shorten the sales cycles is to feed better-qualified leads into the top of the funnel. Some of the most cost-effective ways of generating those leads also serve the dual purpose of demonstrating the expertise that business application users are looking for from their vendors. The best-marketed SaaS providers are folding "guerrilla" tactics into their mix and improving their per-customer acquisition cost by attracting prospects and tracking contacts.
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