MarketShare

MarketShare is a consulting firm that specializes in helping its clients realize greater returns from the products and services they sell, and from the sales professionals and reseller organizations who sell them. The firm helps identify the pricing strategies, price structures, and price levels that best address client business needs and opportunities. The practice falls roughly into the following three areas...

Value-Driven Pricing - Developing price and discount structures that make products & services easier to sell and their value easier to see, and setting price levels based on the value delivered to customers � for both on-premise and SaaS delivery models.
Strategic Discounting - Identifying how well current discounting practices support company objectives and, using proven techniques, helping a company achieve higher returns for the discount dollars they invest.
Value-Based Selling - Identifying the economic value of software products & services for individual customer segments, and arming sales professionals with the messages and materials they need to persuasively communicate that value.

For more information about MarketShare, visit their website, www.softwarepricing.com. For more information about MarketShare's services for companies using a SaaS delivery model click here.